A free skill-building webinar for news publishers
We’re excited to announce an all-star lineup for our 2026 What Works webinar, “Audience, AI and Events,” aimed at practical skills for local news publishers. This free, all-day teleconference will be held on Thursday, May 21. You’ll be able to sign up for interactive workshops facilitated by leaders in their fields. Please register today!
Speakers and presenters
| Iris Adler Brookline.News  |
Ellen Clegg What Works  |
Lee Hill GBH News  |
Jonathan Kaufman Northeastern University  |
| Dan Kennedy What Works  |
Dan Lothian GBH News  |
Emily Turner Boston.com  |
John Wihbey Northeastern University  |
Schedule
▶ 8:15 to 8:30 a.m. Welcome from Ellen Clegg and Dan Kennedy, co-leaders of What Works and co-authors of “What Works in Community News: Media Startups, News Deserts, and the Future of the Fourth Estate.”
▶ 8:30 to 10 a.m. “Audience Development and Engagement” with Emily Turner, deputy editor of community at Boston.com.
▶ 10:15 to 11:45 a.m. “AI Skills for Local News Organizations” with Dr. John Wihbey, associate professor of journalism and media innovation at Northeastern University.
▶ Noon to 1 p.m. Keynote address by Dan Lothian, editor-in-chief and general manager of local news at GBH and professor of the practice in Northeastern’s School of Journalism. Dan will be in conversation with Lee Hill, executive editor of GBH News. They will be introduced by Jonathan Kaufman, director of the School of Journalism.
▶ 1:30 to 3 p.m. “Event Planning for Building Community” with Iris Adler, veteran broadcast news executive and a board member at Brookline.News.
▶ 3:00 to 3:15 p.m. Wrapping things up with Ellen and Dan.
The webinar will be live on Zoom, and registration is now open.