By Dan Kennedy
The list of major metropolitan daily newspapers that are doing reasonably well is short and dominated by independent owners. There are The Boston Globe, The Minnesota Star Tribune and The Seattle Times, all under family ownership. Next up: The Philadelphia Inquirer, a for-profit paper owned by a nonprofit foundation. (The Tampa Bay Times has a similar arrangement but is struggling.) And there’s The Salt Lake Tribune, which has gone fully nonprofit.
What generally doesn’t come to mind are chain-owned newspapers. One exception, though, is The Atlanta Journal-Constitution, which is in the midst of a buildup overseen by its corporate owner, Cox Enterprises. David Folkenflik of NPR reports that Cox is spending $150 million over the next several years in the hopes that publisher and president Andrew Morse can figure it out.
Cox isn’t Gannett or Alden Global Capital. At one time it owned a fairly significant newspaper empire, these days it’s down to the AJC, as the Atlanta paper is known, and a handful of papers in Ohio anchored by the Dayton Daily News. Nevertheless, the privately held conglomerate has major holdings in cable television and broadband services, claiming more than $13 billion in revenues in its communications division. In other words, it would seem to be the sort of bottom line-oriented company whose leadership holds few romantic views about the struggling newspaper business.
But Morse, a former top executive at CNN, is pushing ahead. According to Folkenflik, Morse hopes to build the AJC’s paid print and digital circulation from about 100,000 to 500,000 by doubling down on political coverage and reaching out to the city’s Black community, among other initiatives. A downtown newsroom is opening this week after years of being stranded in the suburbs. The AJC is expanding its staff, too.
“Instead of reading story after story about the futility of this, why don’t we grasp onto notions of, ‘How do we build for the future?'” Morse told Folkenflik, adding: “Our mission is to be the most essential and engaging source of news for the people of Atlanta, Georgia, in the South.”
As Folkenflik observes, Georgia is home to several papers owned by the cost-cutting Gannett and McClatchy chains. If Cox can show that there’s another way to do business, maybe the executives at those chains will realize that there’s more money to be made by offering quality than through endless rounds of downsizing. But probably not.
