Month: August 2021

By Dan Kennedy

In the documentary “News Matters,” Dean Singleton, who sold a majority share of his newspaper chain to the hedge fund Alden Global Capital in 2013, tells a gruesome story.

He recalls being sent out to a one-car accident after midnight when he was a young reporter working in Wichita Falls, Texas. The police officer at the scene told him the driver had been killed. Singleton, though, could see that the driver’s arms and legs were still moving, so he pressed the officer. The answer: the body would keep jerking around for a while, but that didn’t make him any less dead.

“That’s kind of where print newspapers are today,” he says.

“News Matters,” by Brian Malone, tells the story of Denver’s two daily newspapers — the Rocky Mountain News, which folded in 2009, and The Denver Post, formerly the crown jewel of Singleton’s empire, now being torn apart by Alden. The Post at one time had between 250 and 300 reporters; today it has about 60. As retired Washington Post executive editor Marty Baron says, that’s not nearly enough to cover a metropolitan area the size of Denver, with a population of about 2.9 million.

Among those interviewed for the film is Greg Moore, a former managing editor of The Boston Globe, who was the Post’s top editor for 14 years before resigning in 2016 rather than implement cuts demanded by Alden. Moore recalls being grilled by Alden’s bean-counters over every issue imaginable, and some that weren’t imaginable, like “Why do you have photographers?” and “Why can’t you be the same size as some pissant paper in New Jersey?”

If there is a central character in “News Matters,” it’s former Post editorial page editor Chuck Plunkett, who wrote a searing editorial in 2018 referring to Alden as “vulture capitalists” and calling on community leaders to buy the Post. Plunkett becomes emotional when he recalls the cuts that followed Moore’s departure, saying, “I felt like I was floating out of my body, not even attached to the real world. And I just had this very clear thought — this is where The Denver Post dies.” Plunkett resigned not long after writing the anti-Alden editorial.

Toward the end of the film, we see some of the Post journalists who we’ve gotten to know — Larry Ryckman, Dana Coffield, Tamara Chaung and Jennifer Brown — starting a new venture, the online-only Colorado Sun. “The journalists you see up here today are the owners of The Colorado Sun,” Ryckman tells the small crowd that had gathered, “and we will be the ones calling the shots.”

Singleton’s retort: “The Colorado Sun has no future in my opinion … There’s no business model there.”

Well, the Sun is still shining, and it appears that it may be on track toward becoming a sustainable business. The film takes us into the early days of COVID-19. “Ad revenue has fallen off a cliff,” Ryckman says, “but it has greatly increased membership.” Earlier this year, the Sun acquired a group of 24 weekly and monthly newspapers in Denver’s suburbs.

And the once-mighty Denver Post continues to shrink.

If you’d like to see “News Matters,” you’d better hop to it. I only found out about it last week, and it turns out that Rocky Mountain PBS is taking it down on Wednesday. For the next couple of days, you can watch it here. There’s also information about hosting a screening that you can find at the film’s website.

By Dan Kennedy

If the morning daily newspaper is an endangered species, then the evening paper shuffled off to extinction many years ago. Now Cowles Co., which owns The Spokesman-Review in Spokane, Washington, is bringing it back.

Not really, and I’ll get to that in a moment. But first a little background.

Evening papers were dominant back when factory work was the way that tens of millions of Americans made their living. You’d work from 7 a.m. to 3 p.m., come home and read the evening paper. Later, as we shifted to more of a white-collar, 9-to-5 culture, morning papers became the primary distribution vehicle for newspaper journalism. Evening papers faded away, and eventually few, if any, remained. The Boston Evening Globe, for instance, stopped publishing in 1979.

Today, of course, the news cycle is entirely different, with stories posted online around the clock, sometimes not to show up in print until days later — if ever.

Some of us, though, continue to like the day’s paper, whether online or in print. The daily paper represents a curated news report — the considered judgment of the editors as to what the day’s most important news is. Again, to use the Globe as an example, you can access a list of the stories in that day’s print edition (unfortunately, it seems that stuff always gets left out) or read the paper in the form of an e-edition — a PDF of that day’s paper that looks like the print edition. The Globe offers two versions, both so-so.

What The Spokesman-Review has done is revive its old evening paper, the Spokane Daily Chronicle, in the form of an e-edition that’s posted each afternoon. As reported by Kristen Hare of Poynter Online, the idea isn’t to compete with The Spokesman-Review, as it did back before the Chronicle folded in 1992 (even under common ownership); rather, it’s to boost the bottom line and give people who live in the Spokane area another reason to buy a digital subscription or keep the one they’ve already got.

“Our view is the e-edition is the gateway drug to our web presence for traditional readers,” publisher Stacey Cowles told Hare. “If they love it enough, it could help solve our huge manufacturing and distribution cost headache. But additional online pages have to be meaningful to make a difference. More stock listings don’t cut it.”

Added editor Rob Curley: “We were realists on this. It wasn’t about how are we going to make this a bigger pie, it was how are we going to hang on to the pie that we have when we know we’re going to continue to push subscription prices?”

If all this sounds retro, keep in mind that Curley is a pioneer in digital journalism, first at the Naples Daily News in Florida and, in the pre-Jeff Bezos age, at The Washington Post, where he presided over the launch of a digital-only local-news site in Loudoun County, Maryland. I met him in 2015 when I was researching my book “The Return of the Moguls” and Curley was editor of California’s Orange County Register under the ill-fated ownership of Aaron Kushner.

Print and print-like products continue to play an important part in keeping newspapers alive — as in Pittsfield, Massachusetts, where The Berkshire Eagle is actually buying a used printing press in order to boost is color capacity. Someday, newspapers may drop their print editions entirely, or go weekend-only. Until that day comes, though, it makes sense to serve the print-oriented readers who pay the bills.

By Dan Kennedy

Previously published at GBH News.

Recently I had a conversation with a hyperlocal news editor who wanted to talk through a dilemma. Her website, which covers such matters as town boards, schools, housing, public health and charity events, is resolutely nonpartisan. From the beginning, her goal has been to bring together people from varied backgrounds and with different political beliefs. Yet her sense was that most of her readers, like her, were liberal. What could she do to reach out to conservatives?

Her dilemma is not unique. Surveys show that people trust local and regional news more than they do the national media. Ideally, local news can help overcome the hyperpolarization that is tearing us apart at the national level and foster a spirit of community and cooperation.

Increasingly, though, the divisions that define national life are inescapable. Our school systems are rippling with rage over masks, vaccines and how kids are taught about racial justice. Discussions about policing have devolved into binary sloganeering about defunding the police or backing the blue.

And well-meaning journalists, mostly liberal but wanting to give a voice to everyone, wring their hands.

Last week, the research project Trusting News, a joint venture of the Reynolds Journalism Institute and the American Press Institute, released a report on how local and regional news organizations can do a better job of connecting with conservative audiences. More than 3,400 self-identified conservatives responded to a survey, and 91 of them were interviewed by 27 media outlets around the country. (In New England, the participants were New Hampshire Public Radio, Vermont’s Burlington Free Press and The Day of New London, Connecticut.)

The report, written by Marley Duchovnay, a research associate at the University of Texas’ Center for Media Engagement, and Gina M. Masullo, associate director of the center, makes six recommendations. Three of them are of particular interest:

• “Build relationships with people who have conservative and right-leaning viewpoints in your community and listen to them.”
• “Include a variety of voices from people with conservative and right-leaning views in stories. Journalists should be cautious of using ‘conservative’ or other terms as catch-all labels for people who may have very different beliefs.”
• “Consider diversity of political beliefs and backgrounds when hiring for the newsroom.”

The first two bullet points are just good journalism: get to know your community, and don’t assume everyone on the right drives “a pickup truck with the Confederate flag on the back,” as Masullo put it at a webinar held last week to explain the findings. The third, though, is potentially problematic. News organizations don’t ask job candidates about their political views, nor should they. So how do we go about ensuring ideological diversity in the newsroom?

“I think more the idea is to, in your recruitment strategy, try to hit rural areas, more conservative areas,” said Masullo. And yes, that seems fine in theory. But with the journalism economy continuing to shrink, hiring is not an everyday occurrence — and the need to hire people of color to diversify overwhelmingly white newsrooms has to be a top priority.

I was also struck by another finding in the report — that material from wire services in local media outlets contributes to perceptions of liberal bias more than the local content does. At the webinar, the presenters cited Mark Rosenberg of the Victoria Advocate in Texas, who told them: “National news drives distrust in the media far more than local news, it was surprising and frustrating to hear. 95% of what I do is local, but the syndicated copy and columns is what is driving distrust. That is something that recurred in all three interviews that I did.”

To invoke the old cliché, this presents both a challenge and an opportunity. For daily newspapers like the Advocate, which have positioned themselves as a single source for community, national and international news, it’s difficult to imagine how that problem could be solved — especially when some of the respondents complained even about The Associated Press, known for its lack of bias.

Most weekly papers and hyperlocal websites, though, focus exclusively on their community, which means that they avoid offending conservatives who don’t want to see national and international news that has what they consider to be a liberal slant.

One approach that even the editors and publishers of daily papers could consider is thinking about how they can de-emphasize national news, including syndicated columns, in their opinion sections. Earlier this week my research partner, Ellen Clegg, interviewed Joshua Darr of Louisiana State University about a study he conducted along with two other scholars. The study attempted to show what happened when the Desert Sun of Palm Beach, California, dropped national opinion content for a month and went exclusively local. The result was a slight but measurable decline in polarization.

“The experiment is not without controversy,” Clegg writes. “The Trump-Biden presidential race and the COVID pandemic arguably showed how much local election laws, local public health policies and local governments matter in setting the course of the nation’s future. Abandoning coverage entirely — and opinion page columns do constitute a form of coverage all their own — could seem irresponsible to some.”

Still, for many daily newspaper editors, running syndicated material in the opinion section isn’t a way to serve readers so much as it is an aversion to new ways of doing things. More local opinion journalism, combined with some national content from the left and the right, would seem like a good mix.

A crucial concern that isn’t really addressed in the report but that did come up at the webinar is the importance of not pandering to people with right-wing views. Though the goal of broadening the conversation and bringing more voices into the tent is a laudable one, we can’t forget that it’s conservatives — radicals, really — who have gone off the rails, embracing lies about the outcome of the last election, the Jan. 6 insurrection, vaccinations, mask-wearing and such. Trusting News director Joy Mayer, though, told the participants that the very nature of the study tended to weed such people out.

“The people who self-selected into this research were not the people with the most extreme views and the most extreme distrust,” Mayer said. “If you are willing to spend an hour sitting and talking to a local journalist, you have to believe that they want to change. You have to believe they’re worth an investment of your time. The whole world is not made up of people who would be grateful for an hour to spend with a journalist.”

If journalists who run local news projects want to serve everyone in their community, and not just the more liberal elements, then the fundamental ideas outlined in the report are worth paying attention to: listen; be fair; don’t resort to cheap labels in describing those with different views.

I don’t know if it can help. But getting past the divisions that are ripping us apart is perhaps the most vital challenge facing us today. If there is to be solution, it’s got to start at the local level.

By Dan Kennedy

Ten months after reducing the number of days it appears in print, The Berkshire Eagle is upgrading its printing capabilities. According to a message from Eagle president Fred Rutberg, the paper, based in Pittsfield, Massachusetts, is in the process of acquiring a 9-year-old Goss Magnum press that will make it possible to print in color on every page. The move is aimed at making the paper more appealing to both readers and advertisers, Rutberg says.

Last October the Eagle moved from a seven- to a five-day print schedule, dropping its Sunday and Monday editions and transforming the Saturday paper into an all-weekend edition. The Eagle’s satellite papers in Brattleboro and Bennington, Vermont, ended a day of print as well.

At the time, Rutberg described the move as an acceleration of plans that were already in the works, explaining that the COVID pandemic had hit advertising hard. The Eagle ran a long story describing print cutbacks at other papers around the country, presumably to show readers that the lesser emphasis on print shouldn’t be taken as a sign that the paper was on the skids. Indeed, executive editor Kevin Moran told New England Public Media that the move would not result in any layoffs.

“COVID-19 really put a chilling effect on some of our advertising revenue,” Moran was quoted as saying. “But on the second hand, ever since the middle of March, we’ve seen a really big increase in our digital-only subscriptions.”

The Berkshire Eagle has been one of the good-news stories amid the local-news crisis of recent years. Once regarded as one of the best small dailies in the country, the paper was laid low under the ownership of the hedge fund Alden Global Capital. In 2016, Rutberg led a group of investors who bought the Eagle back from Alden and began the slow process of rebuilding what the bean-counters had torn down. The Associated Press put it this way in a 2019 feature:

It’s easy to get carried away — The Eagle is still struggling, and its survival is far from assured. Readers are trickling, not flocking, back.

But if it does fail, it won’t be for lack of effort. The Eagle’s owners, editors and staff are waging an all-out campaign to revitalize local journalism in the Berkshires and southern Vermont.

Rutberg’s announcement that he’s buying a new press is surely good news, but it shouldn’t be taken as a sign that the Eagle favors print over digital. Click on the subscribe button and it’s all about digital, with the paper offering various deals for digital-only and digital-plus-print subscriptions. The reality is that even as papers (can’t we come up with a better name?) and readers continue to shift to online, print remains more lucrative. The value of print advertising has simply held up better than digital, which was driven into the floor by Craigslist, Google and Facebook.

In his message to readers, Rutberg said:

When I announced last year that we were reducing The Eagle’s print editions from seven to five days a week, I also told you that we had adopted a long-term strategy of Being Digital.

Judging from the mail I received, many of you surmised that we had decided to abandon print, and that the announced reduction in print frequency was the beginning of the end of The Berkshire Eagle print edition. That was not the case last year, and it is not the case now. I hope that the substantial investment we are making in print, as evidenced by our purchase of the Magnum printing press, will put those thoughts to bed.

The Eagle isn’t out of the woods. But in the five years that the Rutberg group has owned it, it’s provided far more quality journalism to its communities than would have been the case under Alden. And it has a fighting chance of becoming a profitable, sustainable business.

There is no substitute for committed local ownership.

By Ellen Clegg

Using surveys, spreadsheets and other tools of political science, Joshua Darr has been working to bring statistical power and precision to the question of the relationship between news deserts and the nation’s divisive partisan discourse.

Darr, a researcher at Louisiana State University, published an intriguing study a few years ago that found a signal amid the noise of the 2012 presidential race. Darr and two research partners – Matthew Hitt of Colorado State University and Johanna Dunaway of Texas A&M University – checked election returns in counties where a newspaper had closed and found that voters there were more likely to pull the lever straight down the ticket for a single political party. The reason, they theorized, was that without a reliable source of local news, voters went national. In other words, when local papers closed, news consumers turned to national outlets like CNN, MSNBC, Fox and the New York Times.

Confronted with a lack of information about local issues and candidates, and buffeted by the nasty rhetoric staining that presidential race, they were more likely to cast nuance aside and vote their party. As Darr told me in an interview shortly after his study came out: “There’s plenty of research that we cite in the paper showing that national sources have more polarizing language, that they talk more about elite partisan conflict. And that reading about those things can make people more polarized themselves.”

It’s a promising line of inquiry, one that could draw much-needed public attention to the impact of greed-fueled corporate acquisitions of local newspapers. Quantifying social outcomes that are linked to the loss of a robust Fourth Estate could help make the case for potential remedies, such the Journalism Competition and Preservation Act, a measure cosponsored by U.S. senators Amy Klobuchar, D-Minn., and John Kennedy, R-La., and U.S. representatives David Cicilline, D-R.I., and Ken Buck, R-N.Y., that would allow publishers to team up to negotiate collectively with digital platforms.

In 2019, Darr received an unexpected gift from Julie Makinen, the executive editor of the Desert Sun, a Gannett paper in Palm Springs, California: the chance to test his theories in a real-world laboratory. Makinen read the group’s research on split-ticket voting in the Journal of Communication and reached out. Makinen and then-opinion editor Al Franco decided to see what would happen if the Desert Sun op-ed page stopped running national political columns for the month of July 2019 and devoted space solely to local issues and local voices. As Makinen wrote at the time: “… folks who have lost their local newspaper or have given up on it turn to national news outlets. Then, they apply their (increasingly hardened) feelings about national politics to their local city council or state legislature. The result? More partisanship close to home.”

Makinen and Franco put out a call for local opinion columns and letters on local issues like downtown development, the environment and historic preservation. They worked with first-time writers, activists, and business leaders to refine their copy for publication. During the super-local month, Darr and his colleagues conducted surveys of Sun readers in the Palm Springs area. As a control, they surveyed readers in Ventura, California, where the Ventura County Star, another Gannett paper, kept using national columnists during the same time period. Darr, Hitt and Dunaway published their results in March in a book called “Home Style Opinion: How Local Newspapers Can Slow Polarization.”

Their conclusion: “… after this quasi-experiment, politically engaged people did not feel as far apart from members of the opposing party, compared to those in a similar community whose newspaper did not change. While it may not cure all of the imbalances and inequities in opinion journalism, an opinion page that ignores national politics could help local newspapers push back against political polarization.”

The experiment is not without controversy. The Trump-Biden presidential race and the Covid pandemic arguably showed how much local election laws, local public health policies and local governments matter in setting the course of the nation’s future. Abandoning coverage entirely – and opinion page columns do constitute a form of coverage all their own – could seem irresponsible to some. Darr countered that view in a telephone interview, saying, “It’s important for people to be able to express their opinions on national politics, and there are myriad ways to do that. But I don’t think there’s necessarily a good reason for local newspapers to devote some of their precious op-ed page space to things that aren’t local. I think they should be maximizing their comparative advantage in the marketplace by giving people things that they can’t get anywhere else.”

Darr also told me that political scientists have a term for the politicization of, well, everything: political translation. “Something that wasn’t previously political becomes political. And it increasingly seems like party is an overarching identity that includes all these other identities underneath it. Whenever an issue comes about, it seems as though people have to figure out the partisan framing in order to understand it.”

Darr, Hitt and Dunaway concede that the Sun experiment did not diversify opinion in terms of bringing in new voices. Instead, people in power who could employ PR agencies to write op-ed pieces dominated the pages. As Makinen told the authors: “Our results show that a home style opinion page alone may not diversify the pool of writers. If history is any indicator, upending these entrenched hierarchies will require deliberate effort by editors, activists and organizations.”

But the authors turn that into a call to action. “We propose that philanthropists and newspaper owners prioritize training and supporting opinion editors. … Finally, we suggest reinvigorating professional associations, which could distribute trainings and best practices to opinion editors, particularly regarding diversity and representation,” Darr, Hitt and Dunaway write. Noting that journalism philanthropy has quadrupled in the last decade – they report that $1.7 billion in journalism grants were given out between 2009 and 2019 – they express a hope that “more philanthropic dollars should be given to supporting, hiring and retaining [opinion editors].”

The Desert Sun was not immune to economic pressures that weigh on every newsroom. Franco took a buyout in 2020, and the newspaper’s printing press was shut down and moved to Phoenix. Inspired in part by Darr’s experiment, Makinen and others in the community formed a nonprofit and raised enough money to hire a new opinion editor.

Where would he like to take his research? Darr told me he would like to launch a similar experiment in a large, diverse city to “test some hypotheses about international news and communities, or the impact of increasing the diversity of op-ed writers.” He’d also like to research what happens when a local news site gets launched, whether a nonprofit or a newsletter or Substack, to see “what it means for the local news ecosystem.”

By Dan Kennedy

Previously published at GBH News.

As technological and cultural forces have ripped apart the economic foundations of local and regional journalism, news executives have desperately sought out audiences with the money and inclination to pay.

These audiences — affluent, well-educated, liberal and overwhelmingly white — favor news organizations with a national focus such as The New York Times, NPR and the “PBS NewsHour.” Meanwhile, marginalized Americans, from urban communities of color to the rural white working class, have been left behind.

In her new book, “News for the Rich, White, and Blue: How Place and Power Distort American Journalism,” Nikki Usher tracks the decline of what she calls “Goldilocks newspapers” — large regional papers like The Boston Globe, The Dallas Morning News and The Philadelphia Inquirer. Unlike the fairy tale, though, Usher’s definition of Goldilocks papers are places where everything is just wrong — the outlets are too large to serve local communities, too small to contend with national media and unable to compete with Google and Facebook in the digital advertising market. (Disclosure: Usher interviewed me for her book.)

“Losing local news … leaves national news to pick up the slack,” Usher writes, “meaning many people in the United States do not see where they live or people like them authentically presented in the news.”

Usher, a journalism professor at the University of Illinois Urbana-Champaign, earned her Ph.D. and M.A. from the University of Southern California’s Annenberg School for Communication and is a Harvard graduate. The following email interview has been lightly edited.

Q: You argue that the economic challenges facing journalism have led news organizations to pursue an audience that is mostly white, liberal and affluent. How did we get here?

A: For decades, news organizations have sought to reach so-called quality audiences, or audiences that advertisers want to reach — so trying to reach those with disposable income is always the goal, right? It’s important to remember that for most of contemporary history, newspapers, magazines, broadcast television and radio made their money by selling audiences to advertisers. However, since the 1960s and 1970s, newspapers strategically moved away from selling to working-class audiences to focus on those profiting from the post-war boom.

But now we’re in a really different era. The traditional advertising model for newspapers, in particular, has collapsed, thanks to the upside-down logics of digital advertising and the changing dynamics, interests and behavior of digital audiences. When it comes to digital, audiences for local news are especially tiny. And we have market failure for local newspapers, meaning that the market is no longer supporting the costs of production and distribution. This is a real, actual crisis, with at least 1,800 communities losing a local newspaper since 2004.

So this is the context: the audiences for newspapers are smaller and the traditional ad model is broken. In a state of market failure, pre-existing inequities in coverage and access are amplified. News organizations have to focus on those most likely to pay for a digital subscription. The news organizations most likely to survive are large, national news organizations like The New York Times, which can scale these digital subscriptions.

Who are those who can and will pay? Well, those with disposable income who have the cultural capital to recognize that local journalism matters. That veers affluent, although “rich” is more tied to an elite outlook and framing than it is actual income. For instance, a student at Harvard might choose to pay for a student-rate for a digital subscription and get hooked for life, or at least that’s the hope.

Income and class are horribly correlated with race in this country, but the reality of white audiences comes out of a much larger problem: the longstanding whiteness of the institutional news media. At the moment we’re having a reckoning, but, for too long, white voices have dominated the production of news in this country, excluding and stereotyping historically marginalized communities and journalists from these communities. Institutional news media has for decades been for and by white.

And, well, the Blue? Liberal audiences? Oh boy, that’s a whole depressing conversation, but the only people who still trust the mainstream news media are liberals, which poll after poll shows is the case. Additional data suggests liberals believe in the civic value of local news enough to pay for it. Markets shape journalism and journalists, and here is where we are: digital subscriptions are not for everyone, and the news produced is coming from journalists who have a white, largely culturally elite background — especially as it becomes more and more financially precarious to become a journalist.

Q: What are the implications for democracy?

A: So, there are lots of different ways to think about democracy. The cynic in me would like to point out that much of the kind of locally specific accountability journalism we worry about losing has been a historical anomaly, mainly present only in major cities at large news outlets as a post-Watergate phenomenon. So news equals democracy isn’t a historically accurate framing.

But journalism is more than just about information; it’s about creating a shared culture. That shared culture reflects the biases of its creators, but it’s important to have journalism to document the shared meaning and history of a place — and I worry so much about what happens when that is no longer present.

When we just have large national news organizations telling the stories about American life, and quality news is available only to those who will pay, we get a super-distorted version of democracy. You can have democracy — but it’s an elite democracy that serves the interests and information needs of elites, rather than journalism that facilitates the pluralistic multicultural democracy that we need.

Q: You and I talked about The Boston Globe’s success, one of a few exceptions to the overall decline of large regional newspapers. Do you think that’s because of committed local ownership — and could that be replicated elsewhere? Or is it simply a consequence of Boston being one of the last great news towns?

A: Boston is a great news town. Have they finally caught Whitey Bulger’s ghost, or are there other mobsters still lurking around in Southie? I had a blast as a Globe intern eons ago.

But in all seriousness, Boston has a lot of advantages that structurally predispose it to being a place where local news thrives: there is a large sector of wealthy, educated, liberal Americans who see the value of paying for news. Boston also has famously corrupt institutions, like the Catholic Church, and the value of exposing corruption is not lost on Boston area residents. Boston sports fans are rabid.

So yes, local ownership makes a huge difference. John Henry’s tolerance for loss is likely a little greater than some of the other billionaires investing in news, plus he’s really in the billionaire class. That gives the Globe a bit of a cushion that isn’t present elsewhere.

Q: Could a healthier media environment help overcome the political and cultural polarization that is tearing us apart? How?

A: How we define health reflects our normative and partisan bias about what constitutes a healthy news environment. For those who are on the far right, the present news environment, where conservative media now reaches deep into the trenches of American life, this is a golden time for a historical correction.

Before having this conversation, we need to remember that diagnoses of health, civility and incivility, and polarization can be turned into variables, but they are also in the eye of the beholder. Some data suggests that what is tearing us apart is not just our views but how we actually feel about people who are not like us. To overcome this, it might be helpful to have the press stop demonizing people who don’t act or behave the way you wish they would — at present, anti-vaxxers in rural America — and stop stereotyping historically marginalized communities that have long been harmed by problematic and extractive news coverage.

The seeds of our dysfunction are baked into the press, yes, but also, as I argue in the book, are part and parcel of the larger social, regional, structural and racial inequities that we have let grow.

Q: Choosing from among the possible solutions you outline at the end of your book, please identify one that you think would have the greatest impact.

A: Can I pick two? Antitrust breakup of Big Tech, which might restore some competition to the digital advertising market and undermine the monopoly over consumer data that advantages big tech companies.

The unlikely one? Having the Democratic Party or party donors start funding local news media directly, as the Republicans are already doing.

By Ellen Clegg

Hollywood is a long way from Storm Lake, Iowa. So it might come as a surprise that the bible of the entertainment industry, The Hollywood Reporter, calls the documentary film “Storm Lake” a “vital celebration of the role of community-based news gathering at a time when media revenues are way down and the credibility of the press has taken a hammering across much of the country.”

The film by Jerry Risius and Beth Levison tracks two years in the life of the Pulitzer Prize-winning Storm Lake Times, a twice-weekly newspaper with a staff of 10 covering Storm Lake and a handful of other small towns in rural Buena Vista County, Iowa. Cameras follow editor Art Cullen, who won a Pulitzer in 2017 for editorials on Big Agriculture and the climate crisis, his wife, Dolores, who is chief photographer, photo editor, and culture writer, and their son Tom, general assignment reporter. The documentary recently won honors at the Provincetown Film Festival.

The film is noteworthy in its focus on the role a small-town newspaper can play in stitching together the social fabric of rural communities through sharp, knowledgeable (not to mention truthful) reporting. It also depicts how tough it has been for smaller newsrooms to scrap it out in the face of a secular decline in advertising made unimaginably steeper by the uncertainty of the pandemic.

Like many newspapers, large and small, the Times is surfing new revenue streams to make up the gap through targeted digital advertising, philanthropic fund-raising, and circulation. The paper is part of the newly formed Western Iowa Journalism Foundation, along with La Prensa in Denison, which covers the Hispanic population, the Carroll Daily Times Herald in Carroll, and the Greene Recorder in Greene. The nonprofit foundation aims to “help build a stronger democracy in western Iowa by protecting, strengthening, and expanding local public interest reporting.” At last count, it has raised about $26,000. The coronavirus pandemic has also brought into sharp focus the critical role that a local news outlet can play during a public health crisis – disseminating authoritative information from experts and discrediting misinformation. An analysis by the Brookings Institution found that in early April 2020, half of the 2,485 counties that reported cases of coronavirus had either no local newspaper or only one surviving paper. Fifty-seven percent of those counties had no daily newspaper. Two-thirds were rural counties.

Masked and vaxxed, I recently flew to Minneapolis and drove a hard-to-find rental car south through tall corn and sprawling wind farms in northwest Iowa to Storm Lake, population 10,000, to talk with Art and Dolores in the Times newsroom. Their address: Times Square, also known as 220 West Railroad Street. I also got to meet Peach, a mellow white -and-ginger dog who ambled around the newsroom. What follows is a lightly edited Q&A.

 
Q: How has the pandemic affected readership?

Art: Readership has been growing, partly because we have a bit of dim celebrity from the movie. We dropped to a circulation of 2,800, but now we’re back up to 3,000, publishing twice a week. If we can get to 4,000 at our current rate, we can float the boat, mainly through circulation revenue. Leading up to the pandemic, we were losing our retail advertising base, so we knew we had to make the transition to reader revenue. That’s pretty difficult when circulation is stagnant to declining.

But, frankly, Donald Trump did wonders for the newspaper industry. It really did wake people up to the fact that freedom isn’t free, democracy has a price, and it costs just about as much as a cup of coffee. Readers have started paying that price. Although the New York Times and Washington Post rates of gain have slowed, they’re still increasing their digital subscriptions. The Star Tribune [in Minneapolis] and The Boston Globe are doing OK.

On a smaller scale, we’re experiencing the same thing. We were breaking even before, but it wasn’t like we were cutting the fatted calf! Detroit decided they didn’t want to advertise in print any more, so we lost $70,000 worth of auto advertising, and health insurance went up. Essentially, we’ve got to fill a $110,000 hole annually through circulation and fund-raising.

Dolores: We’re using Facebook and Twitter to tease stories in order to drive subscriptions.

Art: We’re talking with foundations, but they move at glacier-like speeds, and we’re losing money like a wildfire. Things have improved since May, and we broke even a couple of months, but it was pretty ugly for a long time.

Q: Your front page focuses on local people and events, and leaves national political debates to the editorial page. Does that allow you to cut across partisan divisions and reach a broader readership?

Art: Well, yeah, it does. It softens things. I can help create common conversations, whereas if we’re writing about [US senator] Chuck Grassley visiting Storm Lake, then all of a sudden people say, “Well, you’re taking a partisan view of that.” And no, we’re actually not, unless it’s on the editorial page, where we make it clear we are progressive populists.

Dolores: We take pride in writing about local people. We just heard today that someone caught a long-nosed gar. It’s a strange fish, with a snout, and that will probably be on our front page, along with the people who caught it. I don’t know anyone who’s caught one of those here. I’ve learned to squeeze tidbits out of people that are doing interesting things, to go out and get pictures with the idea that this is the first draft of history.

Art: People sometimes fail to comprehend that I’m agnostic on the front page. It’s not like we’re dealing with politics that much, anyway. We’re more pictures of fish. Stuff that people are actually interested in.

Dolores: We did put the Trump boat parade on Storm Lake on the front page.

Q: Gannett has eliminated editorial pages in some of its papers, in part because of a fear that strong opinions alienate readers. Have you considered that strategy?

Art: Honestly, our front page today is about infrastructure challenges to our city water and sewer systems. It’s not about [former congressman] Steve King or Chuck Grassley or [former US senator] Tom Harkin or any of that other stuff. People often fail to appreciate how the newspaper is constructed, as you’re well familiar.

[Eliminating editorials] is a loss. It’s tragic. It’s stupid, too, because one of the things I’ve noticed in my research is that if you’re doing an email newsletter, the strongest response rate is on opinion pieces. I’ve noticed that to be true on the email newsletter we do. People want opinion. They don’t want snark, I don’t think, but they want well-informed opinion or [laughter] well-written sarcasm. I think it’s a mistake for Gannett to eliminate it. 

Q: What lessons are you taking away from the pandemic?

Art: Well, post-election, democracy prevailed. And our circulation has been going up. People have been really eager to find out what the straight facts were about the pandemic. We were aggressively asking: “How many cases are there at Tyson?” [the Tyson Foods pork processing plant in Storm Lake.] On the editorial page, I was hollering about it, but Tom, our general assignment reporter, was being very diligent and straight about it. We worked with ProPublica on an investigation [in December 2020.]

Dolores: We’d get calls from people saying, “Keep it up, keep it up.” It really bothered me that people were dying, and [the official response] was sort of like, “Oh, let’s just go on, nothing to see here.” That’s when I began combing Facebook and talking to people to find out who was sick, and who had died. I would write one story, and people would call and say, “Oh, yeah, I survived, too.”

Art: On our editorial page, I was excoriating them for their cynical approach to the way they treated vulnerable people.

Q: So you’re poking powerful institutions in town. How does that go over with advertisers?

Art: Well, it doesn’t matter much any more, there’s no ads, and Tyson isn’t going to buy any ads with us. I used to be a little more shy.

By Dan Kennedy

Chain ownership is almost never a good thing. But some chains are better than others — and Hearst is among the very best. No doubt its status as a privately owned company whose family is involved in management has a lot to do with that. The legendary mogul William Randolph Hearst would be proud.

Among other things, the Hearst-owned Times Union of Albany, New York, did some of the crucial early reporting about sexual assault allegations against Gov. Andrew Cuomo — accusations that have brought him to the brink of resignation or removal.

Hearst has been making some interesting moves in Connecticut for quite some time. Now, with the hedge fund Alden Global Capital tearing apart what’s left of the Hartford Courant, Hearst is positioning itself as a digital rival for statewide coverage. Rick Edmonds of Poynter reports that the company has launched a new website, CTInsider.com, that features coverage from its 160 journalists at eight dailies and 14 weeklies and websites in the state.

CTInsider.com offers a combination of free and paid content. Subscribers pay $3.99 a week after an initial discount.

The Hearst paper I’m most familiar with is the New Haven Register, a daily paper that figured heavily in my 2013 book about hyperlocal news projects, “The Wired City.” The project I was profiling, the New Haven Independent, a digital nonprofit founded in 2005, was providing deep coverage of the city, filling a gap left by the dramatic downsizing of the Register.

It was an interesting time for the Register. Under the ownership of the reviled Journal Register chain, the Register had lurched into bankruptcy. Journal Register then morphed into Digital First Media, headed by a visionary chief executive named John Paton who, about a dozen years ago, provided a jolt of optimism. Soon, though, Alden moved in, merging Digital First with its Denver-based chain, MediaNews Group, and, well, you know the rest. But then Hearst bought the New Haven Register a few years ago, and the paper has since undergone something of a revival.

The Hartford Courant had thrived for many decades as Connecticut’s sole statewide paper. But under Tribune Publishing’s chaotic ownership, it had been shrinking for many years. During the years that I was reporting “The Wired City,” a pair of vibrant websites devoted to covering state politics and policy had popped up — the for-profit CTNewsJunkie.com and the nonprofit Connecticut Mirror, both of which are still going strong.

Things went from bad to worse at the Courant earlier this year when Alden added Tribune to its holdings despite efforts by the staff to find a local buyer.

It’s great to see Hearst now upping its game in Connecticut as well.