By Dan Kennedy
Congratulations to Lookout Santa Cruz, a digital local-news startup that on Monday won the Pulitzer Prize for Breaking News Reporting. The site was recognized for its reporting on a January 2023 flood and its aftermath. In the words of the Pulitzer board, Lookout Santa Cruz published “detailed and nimble community-focused coverage, over a holiday weekend, of catastrophic flooding and mudslides that displaced thousands of residents and destroyed more than 1,000 homes and businesses.” Here’s what Lookout Santa Cruz had to say about winning the award:
We reported quickly and carefully, vetting often scattered and confusing facts, making sure we got out the accurate news and information essential to individual and community decision-making. We documented in words, images and videos what people from the reaches of San Lorenzo Valley to Pajaro to Capitola were experiencing. We called on President Joe Biden to visit beleaguered South County as well as jaw-dropping coastal damage. We did what we always do, but at warp speed and still made sure that our deep reporting work got its usual double edits by our experienced, diligent editors.
Ellen and I looked at the Santa Cruz news ecosystem in our book, “What Works in Community News.” The region is served by two digital startups — Santa Cruz Local, originally a for-profit that launched in 2019 and that converted to nonprofit status after our book was finished, and Lookout Santa Cruz, a for-profit public benefit corporation right from the start. (A public benefit corporation is a for-profit that is legally required to operate with a public service mission.) We’ve also offered more depth on the two news organizations through our podcast, interviewing Santa Cruz Local co-founder Kara Meyberg Guzman and Lookout Santa Cruz founder Ken Doctor.
Lookout Santa Cruz is a high-profile, well-funded project that received $2.5 million in startup money from the likes of the Knight Foundation, the Google News Innovation Challenge and the Lenfest Institute for Journalism. Doctor, a former executive for a former newspaper chain, Knight Ridder, spent years writing about the business of news for publications such as Nieman Lab and his own blog, Newsonomics, which is now on ice.
Doctor’s entry into the Santa Cruz media scene was not without controversy. As we wrote in our book, “Another competing media outlet, the alternative weekly Good Times, greeted Lookout with a blast, claiming that Doctor was benefiting from the ‘false narrative’ that Santa Cruz was a news desert. Doctor responded by calling that ‘the greatest free publicity that we could ever get.'”
Guzman, too, expressed a bit of pique over Doctor’s arrival, telling us that she and her business partner, Stephen Baxter — unlike Doctor — had struggled to raise the money they needed to start Santa Cruz Local after leaving Alden Global Capital’s Santa Cruz Sentinel, though over time they were able to attract some money from Google and Facebook and build a viable business. Guzman described Santa Cruz Local’s mission as providing deep accountability journalism of local government and other institutions, while Doctor said Lookout Santa Cruz was aiming to become the “new primary news source” at a time when the Santa Cruz Sentinel was fading away.
Lookout Santa Cruz is also intended as the first in a series of Lookout Local sites. Maybe the Pulitzer will give Doctor’s project the prominence it needs to start building out his idea.
Two finalists of note
Lookout Santa Cruz was one of three projects profiled in “What Works in Community News” to receive Pulitzer recognition on Monday, though it was the only one to make it into the winner’s circle. Here are the organizations we followed that earned finalist recogition:
- Mississippi Today, in Local Reporting, for a collaboration with The New York Times that offered a “detailed examination of corruption and abuse, including the torturing of suspects, by Mississippi sheriffs and their officers over two decades.” We interviewed Mississippi Today CEO Mary Margaret White on our podcast in November 2022. (Mississippi Today’s Anna Wolfe won a 2023 Pulitzer for her coverage of official corruption.)
- The Texas Tribune, in Explanatory Reporting, for a collaboration with ProPublic and “Frontline” that reports on “law enforcement’s catastrophic response to the mass shooting at a Uvalde, Texas elementary school and also for documenting the political and policy shortcomings that have led to similar deadly police failures across the country.” The Tribune is the subject of a chapter in our book.
Courage recognized
When we think about courageous journalists, what usually comes to mind are war correspondents. But courage can be found closer to home, too — as in the case of Lauren Chooljian and her colleagues at New Hampshire Public Radio, who were subjected to frightening harassment and daunting legal challenges while they were reporting on “corruption and sexual abuse within the lucrative recovery industry.” For their efforts they were recognized as a finalist in the Audio Reporting category. And here is a New York Times story (free link) on their ordeal.
What Works 